Throughout the lifecycle of any medical device, the old cliché “time is money” holds true – and those with the most money available for funding development and bringing a device to market tend to have little in the way of spare time. And once it’s brought to market it could be said that there’s very little time to explain the mode of action of that medical device to overworked individual general practitioners. Although medical marketing companies have an armoury of tools such as leaflets, brochures and white papers available to promote their products, the most powerful, timesaving and economical tool in that armoury would be the 3D medical animation.
If you’d have been lucky enough to visit London’s Science Museum during the Churchill’s Scientists1 exhibition there, you’d have probably been fascinated by John Kendrew’s model of the structure of myoglobin, a muscle protein which can absorb and store a single oxygen molecule – the molecular level.
“Operation” has been a popular game for over fifty years, but for those looking for more modern medical education and fun on their handheld device these days, there’s always “Surgeon Simulator”.1Over time it’s gone from being an amusing cartoon-type medical animation to something more serious and even educational – at least for the non-medical community.
3D medical animation can be viewed anywhere – from smartphones to cinema screensOne of the greatest challenges facing medical science has always been how to communicate findings in a format that’s easy to access and understand.As more is discovered about the human body, there’s an increasing need to convey those discoveries effectively to an ever-widening audience comprising medical professionals and the general public alike, and 3D medical animation is the ideal way to fulfil that need.
For centuries students of medicine have learned their craft with the aid of images such as the historic woodcuts by Andreas Vesalius, or anatomical atlases overlaid by translucent vellum diagrams.Once more modern-day students became practitioners they would have had to rely on information provided by pharma representatives to decide on the most appropriate product – or medical device – for their patients’ needs. Before the internet, that information would have always been in the form of printed matter which took up valuable storage space and would have taken precious time to refer back to.