OUR PROCESSES

We follow a proven process to deliver success

We work in an area where science, art and business overlap. This demands that we are not only extremely creative but also well-informed and well-organised. Our personable, collaborative and flexible team take a client-centric approach – adapting to each unique requirement to ensure every project is delivered on brief, on time and on budget. Our project phases provide a clear workflow for all projects.

Insight Gathering

We gain a primary understanding of your organisation, brands and project requirements.

Strategy

Using the insights we develop project deliverables for the brand campaign, digital strategy and/or individual project.

Development

We organise what brand, animation & digital assets are required for the campaign and define the communication channels.

Launch & Review

We deliver project /campaign then analyse results, gain further key insights and work out how best we can apply and share that learning as we move forwards.

Animation Process

All our animations go through a defined 7 step process that ensures you are in complete control of the animation at each phase.

Understanding

Initial consultation, preferably via phone, Skype or email to better understand your requirements.

Script & Storyboard

Based on our initial consultation our team will develop a script outlining the key points that need making. Upon script approval a detailed storyboard will be developed. We’ll send you the draft for comments, make revisions if necessary and work towards finalizing the script/storyboard.

Concept Art & Modelling

Once the script and storyboard is finalised we’ll model and create high-resolution still-frame renders of the main objects, environments and characters. This will give you a good idea of what your finished animation will look like.

Animatics

After concept art approval we’ll start animating each scene using the storyboards and script as guidelines. An animatic animation will be created to ensure that timing and basic camera moves are correct. If a voice-over track is required, it will be added now.

Production

With all of the animated elements in each scene finalized we’ll refine the textures, lighting and any special effects to really bring your story to life.

Rendering & Post Production

This is the phase of the project where we render each scene. Once rendered, it will be given the final touches in post-production including sound design, FX, colour correction and motion graphics.