This three-part series of posts talks about how video marketing makes your marketing budget go further. Video marketing isn’t a complete replacement for all the other ways you get your message across, but if you’re not doing it already you really should be including video in your marketing mix – for so many reasons.
People’s attention spans are getting shorter and shorter – statisticbrain.com tells us the average attention span in the year 2000 was 12 seconds. In 2015 it had gone down to 8.25 seconds. Compared to the 9-second attention span of the average goldfish, this means sellers need to attract and engage as fast as possible.
Medical Device Mode of Action – What is the best way to communicate to different audiences? 3D Medical Animation !
Throughout the lifecycle of any medical device, the old cliché “time is money” holds true – and those with the most money available for funding development and bringing a device to market tend to have little in the way of spare time. And once it’s brought to market it could be said that there’s very little time to explain the mode of action of that medical device to overworked individual general practitioners. Although medical marketing companies have an armoury of tools such as leaflets, brochures and white papers available to promote their products, the most powerful, timesaving and economical tool in that armoury would be the 3D medical animation.
If you’d have been lucky enough to visit London’s Science Museum during the Churchill’s Scientists1 exhibition there, you’d have probably been fascinated by John Kendrew’s model of the structure of myoglobin, a muscle protein which can absorb and store a single oxygen molecule – the molecular level.
“Operation” has been a popular game for over fifty years, but for those looking for more modern medical education and fun on their handheld device these days, there’s always “Surgeon Simulator”.1Over time it’s gone from being an amusing cartoon-type medical animation to something more serious and even educational – at least for the non-medical community.