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GA+ Sessions – Should educational resources be using only 2D images to explain 3D processes?

https://www.youtube.com/watch?v=ZZcJ5phd1T4&feature=youtu.be What comes to mind when you think about molecular biology? I think about motor proteins walking along a cell’s cytoskeleton, carrying vesicles full of cargo to the places they’re needed. I was shown an animation of this during my second year at university. It’s crazy to think that there are little proteins walking along structures …

GA+ Sessions – Should educational resources be using only 2D images to explain 3D processes? Read More »

Sugar, spice, and everything nice- that’s what little girls are made of. Digital hearts, AI, and non-invasive sensors- that’s what digital patients are made of.

Sugar, spice, and everything nice- that’s what little girls are made of. Digital hearts, AI, and non-invasive sensors- that’s what digital patients are made of. Perhaps one of the most famous examples of pairing technology, the precursor to digital twin technology, was saving the Apollo 13 crew in 1970. One of the oxygen tanks on …

Sugar, spice, and everything nice- that’s what little girls are made of. Digital hearts, AI, and non-invasive sensors- that’s what digital patients are made of. Read More »

Medical Virtual Reality

Virtual Reality – 10 ways VR can benefit the Healthcare Industry

Many industries are now using Virtual Reality and the technologies that go with it, from designing products to walkthroughs of properties for sale, but the one industry that stands to benefit hugely from Virtual Reality is the healthcare industry – and, of course, the patients it serves. Using Medical Virtual Reality to plan complex surgeries …

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Medical Device - Medical Animation - Mode of Action - Mode of Action

Medical Device Mode of Action – What is the best way to communicate to different audiences? 3D Medical Animation !

Throughout the lifecycle of any medical device, the old cliché “time is money” holds true – and those with the most money available for funding development and bringing a device to market tend to have little in the way of spare time. And once it’s brought to market it could be said that there’s very little time to explain the mode of action of that medical device to overworked individual general practitioners. Although medical marketing companies have an armoury of tools such as leaflets, brochures and white papers available to promote their products, the most powerful, timesaving and economical tool in that armoury would be the 3D medical animation.