Medical Augmented Reality – Previously we’ve looked at virtual reality and the benefits it has brought and will bring to the medical field.As yet though, we haven’t looked into how augmented reality can benefit healthcare.So let’s first start by defining augmented reality and how it differs from the more familiar concept of virtual reality.
Many industries are now using Virtual Reality and the technologies that go with it, from designing products to walkthroughs of properties for sale, but the one industry that stands to benefit hugely from Virtual Reality is the healthcare industry – and, of course, the patients it serves. Using Medical Virtual Reality to plan complex surgeries …
This three-part series of posts talks about how video marketing makes your marketing budget go further. Video marketing isn’t a complete replacement for all the other ways you get your message across, but if you’re not doing it already you really should be including video in your marketing mix – for so many reasons.
Throughout the lifecycle of any medical device, the old cliché “time is money” holds true – and those with the most money available for funding development and bringing a device to market tend to have little in the way of spare time. And once it’s brought to market it could be said that there’s very little time to explain the mode of action of that medical device to overworked individual general practitioners. Although medical marketing companies have an armoury of tools such as leaflets, brochures and white papers available to promote their products, the most powerful, timesaving and economical tool in that armoury would be the 3D medical animation.
3D medical animation can be viewed anywhere – from smartphones to cinema screensOne of the greatest challenges facing medical science has always been how to communicate findings in a format that’s easy to access and understand.As more is discovered about the human body, there’s an increasing need to convey those discoveries effectively to an ever-widening audience comprising medical professionals and the general public alike, and 3D medical animation is the ideal way to fulfil that need.
For centuries students of medicine have learned their craft with the aid of images such as the historic woodcuts by Andreas Vesalius, or anatomical atlases overlaid by translucent vellum diagrams.Once more modern-day students became practitioners they would have had to rely on information provided by pharma representatives to decide on the most appropriate product – or medical device – for their patients’ needs. Before the internet, that information would have always been in the form of printed matter which took up valuable storage space and would have taken precious time to refer back to.