Marketing

Gamification as a marketing tool in healthcare

Gamification is the application of game-playing elements (e.g., point scoring, competition with others, interactivity, etc.) to non-game environments. Gamification leverages people’s natural tendencies for competition, achievement, collaboration, and charity and is typically done as an online marketing technique to encourage engagement with a product or service- and often it works very well! The way people […]

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The science behind loving music and why it’s such a useful marketing tool

I love music: in fact my Spotify 2020 unwrapped told me I’ve listened to over 87,000 minutes of music this year. I’m not the only one it seems, as it has been shown that time and time again we put music in our top ten things that bring pleasure, usually above money, food, or art [1].

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