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video marketing

PART 1: 30 Ways Video Marketing can make your marketing budget go further

This three-part series of posts talks about how video marketing makes your marketing budget go further.  Video marketing isn’t a complete replacement for all the other ways you get your message across, but if you’re not doing it already you really should be including video in your marketing mix – for so many reasons.

Explainer Video

10 Ways an Explainer Video Boost Sales

People’s attention spans are getting shorter and shorter – statisticbrain.com tells us the average attention span in the year 2000 was 12 seconds.  In 2015 it had gone down to 8.25 seconds.  Compared to the 9-second attention span of the average goldfish, this means sellers need to attract and engage as fast as possible.