So, you have chosen to produce animation, but do you know how the process works yet? It is important to understand how you get from a script to the screen to ensure the process runs as smoothly as possible. Both parties, agency, and client, need to be on the same page regarding what is going …
What to expect when you commission an animation: Script to Screen Read More »
This will probably not be the headline of any newspaper in 2022. However, we do hope that new biological educational resources are created that better reflect the imagination and capabilities of our generation. Most educational resources, from A-level through to degree level and beyond, use static 2D images to explain highly dynamic processes that take …
Medical Augmented Reality – Previously we’ve looked at virtual reality and the benefits it has brought and will bring to the medical field.As yet though, we haven’t looked into how augmented reality can benefit healthcare.So let’s first start by defining augmented reality and how it differs from the more familiar concept of virtual reality.
Many industries are now using Virtual Reality and the technologies that go with it, from designing products to walkthroughs of properties for sale, but the one industry that stands to benefit hugely from Virtual Reality is the healthcare industry – and, of course, the patients it serves. Using Medical Virtual Reality to plan complex surgeries …
Virtual Reality – 10 ways VR can benefit the Healthcare Industry Read More »
This series of posts talks about how video marketing makes your marketing budget go further. Video marketing isn’t a complete replacement for all the other ways you get your message across, but if you’re not doing it already you really should be including video in your marketing mix – for so many reasons.
Video marketing isn’t a complete replacement for all the other ways you get your message across, but if you’re not doing it already you really should be including video in your marketing mix – for so many reasons.
This three-part series of posts talks about how video marketing makes your marketing budget go further. Video marketing isn’t a complete replacement for all the other ways you get your message across, but if you’re not doing it already you really should be including video in your marketing mix – for so many reasons.
Throughout the lifecycle of any medical device, the old cliché “time is money” holds true – and those with the most money available for funding development and bringing a device to market tend to have little in the way of spare time. And once it’s brought to market it could be said that there’s very little time to explain the mode of action of that medical device to overworked individual general practitioners. Although medical marketing companies have an armoury of tools such as leaflets, brochures and white papers available to promote their products, the most powerful, timesaving and economical tool in that armoury would be the 3D medical animation.
If you’d have been lucky enough to visit London’s Science Museum during the Churchill’s Scientists1 exhibition there, you’d have probably been fascinated by John Kendrew’s model of the structure of myoglobin, a muscle protein which can absorb and store a single oxygen molecule – the molecular level.
“Operation” has been a popular game for over fifty years, but for those looking for more modern medical education and fun on their handheld device these days, there’s always “Surgeon Simulator”.1Over time it’s gone from being an amusing cartoon-type medical animation to something more serious and even educational – at least for the non-medical community.
