3D medical animation can be viewed anywhere – from smartphones to cinema screens
One of the greatest challenges facing medical science has always been how to communicate findings in a format that’s easy to access and understand.
As more is discovered about the human body, there’s an increasing need to convey those discoveries effectively to an ever-widening audience comprising medical professionals and the general public alike, and 3D medical animation is the ideal way to fulfil that need.
3D medical animation can be viewed on smartphones, on hospital screens to help patients make informed decisions … or even in cinemas when created for full-blown investor presentations.
3D medical animation convey complex information – simply
This kind of animation conveys information about anything from visible body functions to microscopic pharmaceutical actions more simply than two-dimensional illustrations or photographs.
And in order to convey that information effectively, 3D animation makes use of the highest-quality scripts, outlines and animation, while working from excellent scientific references.
3D medical animation not only demonstrates existing scientific concepts understandably, but also allows scientists and animators to work together to create entirely new reference points to enable viewers to better understand their most up-to-date research findings.
3D medical animation can inform, persuade – or both
The pharmaceutical, biotech and medical device industries understand the effectiveness of three-dimensional animation, and have taken advantage of the content and visuals created through the collaboration of scientists and 3D artists to grab the attention of their audience.
Once they have the attention their audience, 3D medical animations can either provide logical information or – when it comes to marketing – an emotional stimulus to encourage viewers to make a purchase.
3D medical animation can be targeted – to precisely the right audience
New healthcare products and services are constantly being brought to the market, and in order to establish and then grow long-term customer loyalty, these products and services need to become identifiable – and familiar – brands.
Today, the simplest way to create any kind of brand is to deliver the most suitable content to the most appropriate audience via online platforms such as YouTube and Facebook.
According to viewer statistics compiled by Fortunelords.com1 five billion videos are watched on YouTube each day – over half of them on mobile devices.
YouTube’s press office2 states that YouTube offers content in 76 difference languages, covering 95% of the internet population, so there’s a phenomenal number of potential viewers.
And with Facebook advertising3, not only is it simple to select basic audience demographics such as age, location and gender but also it’s equally easy to target an audience based on more selective criteria such as life events, political leanings and even the type of mobile type device they use.
And as for the users themselves, it only takes a second to share something they feel would be of interest – such as a 3D medical animation – to a friend or colleague.
Right now 3D medical animation is perfectly positioned within current media technology to allow it to evolve at the same rate as that technology – and the social media it supports.
To discover just how the best of today’s 3D medical animations are created, visit www.getanimated.uk.com, where the Get Animated! Medical team’s unique four-step development process creates the ideal script, soundtrack, design and animation sequences for any purpose, for any audience.
References
1 YouTube stats #1 : https://fortunelords.com/youtube-statistics/
2 YouTube stats #2 – Press office : https://www.youtube.com/yt/press/statistics.html
3 Facebook targeting : https://www.facebook.com/business/products/ads/ad-targeting
