Medical Augmented Reality – Previously we’ve looked at virtual reality and the benefits it has brought and will bring to the medical field.As yet though, we haven’t looked into how augmented reality can benefit healthcare.So let’s first start by defining augmented reality and how it differs from the more familiar concept of virtual reality.
Many industries are now using Virtual Reality and the technologies that go with it, from designing products to walkthroughs of properties for sale, but the one industry that stands to benefit hugely from Virtual Reality is the healthcare industry – and, of course, the patients it serves. Using Medical Virtual Reality to plan complex surgeries …
This series of posts talks about how video marketing makes your marketing budget go further. Video marketing isn’t a complete replacement for all the other ways you get your message across, but if you’re not doing it already you really should be including video in your marketing mix – for so many reasons.
This three-part series of posts talks about how video marketing makes your marketing budget go further. Video marketing isn’t a complete replacement for all the other ways you get your message across, but if you’re not doing it already you really should be including video in your marketing mix – for so many reasons.
People’s attention spans are getting shorter and shorter – statisticbrain.com tells us the average attention span in the year 2000 was 12 seconds. In 2015 it had gone down to 8.25 seconds. Compared to the 9-second attention span of the average goldfish, this means sellers need to attract and engage as fast as possible.
Throughout the lifecycle of any medical device, the old cliché “time is money” holds true – and those with the most money available for funding development and bringing a device to market tend to have little in the way of spare time. And once it’s brought to market it could be said that there’s very little time to explain the mode of action of that medical device to overworked individual general practitioners. Although medical marketing companies have an armoury of tools such as leaflets, brochures and white papers available to promote their products, the most powerful, timesaving and economical tool in that armoury would be the 3D medical animation.
If you’d have been lucky enough to visit London’s Science Museum during the Churchill’s Scientists1 exhibition there, you’d have probably been fascinated by John Kendrew’s model of the structure of myoglobin, a muscle protein which can absorb and store a single oxygen molecule – the molecular level.
“Operation” has been a popular game for over fifty years, but for those looking for more modern medical education and fun on their handheld device these days, there’s always “Surgeon Simulator”.1Over time it’s gone from being an amusing cartoon-type medical animation to something more serious and even educational – at least for the non-medical community.
3D medical animation can be viewed anywhere – from smartphones to cinema screensOne of the greatest challenges facing medical science has always been how to communicate findings in a format that’s easy to access and understand.As more is discovered about the human body, there’s an increasing need to convey those discoveries effectively to an ever-widening audience comprising medical professionals and the general public alike, and 3D medical animation is the ideal way to fulfil that need.