Month: June 2021

FINALISTS AT THE 2021 PM SOCIETY DIGITAL AWARDS!

We are pleased to announce that we and our partners Mölnlycke and Wound Care Today are finalists at the PM Digital Awards 2021. Our educational animation for our multi-award winning Microworld platform has been shortlisted for an award in the Digital – Animation category. 2021 marks the 12th year of the PM Society’s Digital Awards. …

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VR education for safe chemotherapy drug delivery

According to Cancer Research UK, 28% of cancer patients receive chemotherapy treatment, which is around 102,760 people per year in the UK [1,2]. The most common type of chemotherapy is administration of the drugs directly into the patient’s vein (intravenous chemotherapy) and this is usually carried out in a hospital by a chemotherapy nurse [3,4]. …

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Gamification as a marketing tool in healthcare

Gamification is the application of game-playing elements (e.g., point scoring, competition with others, interactivity, etc.) to non-game environments. Gamification leverages people’s natural tendencies for competition, achievement, collaboration, and charity and is typically done as an online marketing technique to encourage engagement with a product or service- and often it works very well! The way people …

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